What
I believe is a successful website begins with a basic
understanding of good copy. Copy that motivates your
prospects to take action. Copy that motivates your customers
to buy from you. Copy that sells your products and services,
and creates a strong, healthy business that allows you to
lead a comfortable life.
Yet
what so many business owners don’t realize is the
life of their business depends on the copy they write.
So they trudge along writing everything themselves. Then sit
back and wonder why things just don’t work.
Does
that sound like you? Have you ever squeezed a few words out,
thrown them into a word document with a photograph you downloaded
from the Internet, printed it on your color copier and called
it a brochure?
I’ve
seen many brochures like that. And most of them just don’t
make the grade when it comes to sales. They may produce a
few sales. But nothing like they could with a professional
design.
So
why don’t more small businesses use a copywriter?
Is
it because of the cost?
Imagine
spending $1,000 on professional copy, and creating $5,000
in sales. Would that $1,000 be worth it?
Is
it the fear?
It’s
frustrating spending time and money on an ad, only to have
it fail miserably.
Or
is it just the unknown?
Many
small business owners don’t hire copywriters because
they simply don’t understand the value a professional
copywriter can bring to their business.
So why should you hire a professional copywriter?
Good
question. A professional copywriter is someone that will write
your copy, and create your website/brochure/advertisement
to be the best it can be.
Sometimes
it’s hard for you to find the right words. You may tell
people you have a great product. But is that really what your
reader cares about?
A
professional copywriter knows how to reach your reader, speak
to them in their language, and motivate them to buy from you.
How do they know? They study. They’re in the business.
They make it their business to know.
And
how do I know? Because I’ve been writing for
years!
You
see, I started writing my own copy for my websites back in
the early 1990’s. I tweaked the information. I wrote
from the heart. And gradually I learned what worked and what
didn’t.
Then
I began studying from the greats. In fact, I still read voraciously
and learn all I can from the pros. Just like business is every
changing, so is the world of marketing. I love learning new
techniques that will help me help you make more money!
So
why should you care about your copy?
Did
you know that your website is your lifeblood? It’s what
connects you with your prospects and your customers. If you
can’t reach them – motivate them – capture
them – they’ll never return. They’ll be
gone forever. And so will the sale.
That’s
where good copywriting comes in to play. Without it, the
sales drift away…
So,
are you ready to begin? Are you wanting new copy for your
website? Or maybe you’re ready to add a sales letter
to your site? What about an ebook? Or maybe a brochure promoting
a new product?
Whatever
you have in mind, let’s discuss your ideas. I
love ideas. I’m kind of an idea junkie. When I hear
new ideas, my mind fills with possibilities. Let me help you
utilize that excitement, and share it with your readers. I
guarantee we’ll reach them. And motivate them to make
contact with you!
Typically
a project takes a couple of weeks to work. Of course, that
depends on the size of the project. A one page article is
completely different than a complete website redesign. But
let’s talk. I’d love to hear your ideas, and what
your plans are. Then I’ll have a better idea of the
requirements, and how long your job will take to complete.
And when I write I like to have a few days for research, a
few days for writing, and a few days for reworking. Writing
takes time. And by setting it aside a few times, a fresh perspective
will allow refinement that will show in your sales.
Are
you ready to get started? Great! I can’t wait
to talk with you. Please fill out the short form
below. Please tell me your timeline and your budget so I have
a better understanding of what you’re looking for. From
there, I’ll be in touch to find out more information,
and to discuss your project further. By filling out
this form you are under no obligation – it’s
just a way to get to know your project better. And to see
how best we could work together!
You
will be contacted shortly for a collaborative interview.
